Kirsten Mogg

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With an astute ability to make connections from market insight to creative and commercial expression, Kirsten Mogg helps companies articulate their brand and generate business results.

She has a core 'softgoods' knowledge of the global textile pipeline and the shifts in the marketplace as well as acute observer of consumer behavior.

Toronto-based Kirsten studied business at the University of Western Ontario and holds a Bachelor of Applied Arts from Ryerson University. Her early career included internships at The Globe and Mail, for fashion journalist, Marina Studza, designer Robin Kay. Kirsten worked in several roles as part of the Woolmark Company's global marketing team with responsibility for national trade and consumer marketing, The Woolmark Award for young designers and new business development in Latin America. In 2000, Kirsten followed her entrepreneurial dreams and founded her own marketing firm, Cornerstone Marketing, where she specializes in providing strategic and tactical marketing services for small to medium-sized businesses.

Kirsten gives back through volunteer board roles including 10 years as board member at the Toronto Fashion Incubator, a board member of the Toronto Chapter of the Fashion Group International; her work has been used in a Harvard case study and she has guest lectured at Ryerson University, Seneca College, George Brown, The Art Institute. Kirsten has contributed editorially to various publications, including: Style Magazine, Canadian Apparel Magazine, The Globe and Mail, and most recently as contributor to Trends Magazine.

Visit her company website: cornerstonecm.ca